DATA.
SOLUTIONS.
RESULTS.

MARKETING  |  MEMBERSHIP  |  COMMUNICATIONS  |  STRATEGY  |  STAFFING

How are you getting through the noise?

Association CMO is an extension of your staff specializing in all things marketing, communications, and membership for associations, societies, foundations, and nonprofits. Driven by a three-step process of data, solutions, and results, Association CMO cuts to the chase to maximize your ROI through both strategic and just-in-time services, meeting your most pressing needs.

MARKETING SOLUTIONS

    • Strategy, planning, and presenting

    • Direct response and brand marketing

    • Budget creation, management, and P/L

    • Staffing, fractional CMO, interim roles, coaching, management, and assessment

    • Performance data and ROI management

    • Offer/product/upsell creation, implementation, and price-testing

    • Persona development, journey mapping, needs, and behavior assessments

    • Copywriting, editing, formatting, and testing

    • Multichannel personalized marketing campaigns 

    • Email and newsletter writing, loading, marketing, and A/B testing

    • Digital, social, SEO, and SEM

    • Conference, event, webinar, product, and offer marketing and acquisition

    • Website and e-commerce creation, management, testing, and automation

    • Scripting, speechwriting, short and long-form copy, and message development

    • Paid and earned media

    • Public, media, board, stakeholder, and crisis communications

    • Vendor identification, selection, and management

    • Content development, editing, testing, and management

    • Digital publication management and execution

    • Brochure, report, and collateral development

MEMBERSHIP SOLUTIONS

    • Membership acquisition, retention, and renewals

    • Lifetime value, cost analysis, and growth

    • Membership onboarding and assessment

    • Staffing, interim roles, coaching, management, and assessment

    • Membership benefits, engagement, and journey mapping

    • Operations, staffing, call center, and chat management

    • Data management, CRM, and workflow automation

    • New membership and renewal campaign development, copywriting, editing, formatting, deploying, testing, and assessment

    • Renewal and retention program creation, testing, measurement, surveying, and buy-back campaigns

    • Membership category identification, testing, pricing and implementation, including upsells

    • Messaging, call-center, inbound, and outbound communications

    • Dashboard creation, monitoring, tracking, and reporting

ON DEMAND & JUST-IN-TIME SOLUTIONS

Do you have an immediate need? Are you behind and just need an additional pair of hands or one or more immediate solutions? We pride ourselves on being agile, providing you just in time services through our rapid assessment and execution service.  We won’t ask you for your strategic and long-term plans, or a litany of historical documents, and instead will hit the ground running. 

  • “When our Society needed to update the messaging around our membership value proposition, we turned to Association CMO. Steven helped us communicate member value, simplify our message, and better connect with prospective members -- all while completing the project under budget and ahead of schedule!”

    Kevin Mlutkowski, CAE | Director of Marketing & Communications

    Society of Fire Protection Engineers

  • “Steven’s diverse background in marketing, partnerships, and member/customer journey is a great asset to any organization. His professionalism is second to none and he handles each project and client with care, timeliness, and results-driven actions and strategies. Steven has the ability to pivot to changing landscapes and ensure needs are met for each specific situation.”

    Jon Bassford | Former COO

    National Society of Collegiate Scholars

  • “Steven was such an asset to our team! His laser-like focus enhanced the remit for which we retained him and his commitment, ”all-hands-on-deck” attitude, and ability to integrate with a small team was a morale and productivity boost. In a short amount of time, he was able to digest raw and nebulous information, enhance our processes, and generate new and viable contacts with the accompanying sales material.”

    Courtney Doggart | President

    Network 20\20

EXPERIENCE

Steven M. Mandurano, MBA, CAE, CNP

Leadership

Steven Mandurano is a leader in association and nonprofit marketing, membership, and communications. For nearly 20 years, he has specialized in omnichannel and direct response marketing, while delivering measurable results for a multitude of small-to-mid size associations. Steven’s focus on offer creation and testing, and traditional, digital, inbound, content, multichannel and brand marketing initiatives has led to an increase in lead generation, membership and conference sales, engagement, and brand awareness.

Steven’s tenure has largely been with smaller corporations, nonprofits, membership, and trade associations, and most recently Steven led the direct response marketing initiatives accounting for nearly 90 percent of organizational revenue and generating $6 million, to include a membership upsell pilot grossing $1 million.

Steven holds an MBA in Marketing, a certificate in Design Led Thinking, is a Certified Association Executive (CAE) through the American Society of Association Executives (ASAE), a Certified Nonprofit Professional (CNP) from the Nonprofit Leadership Alliance, and serves on the ASAE Marketing Advisory Council.

Successfully led engagements with…

  • Australian Trade Commission

  • American Association of Airport Executive

  • American Chemistry Council

  • Merchant Risk Council

  • GAMA International (now FINSECA)

  • American Health Law Association

  • National Society of Collegiate Scholars

  • American Society of Interior Designers

  • Senior Executives Association

  • Society of Fire Protection Engineers

  • Impelsys

  • Network 20/20

  • Cruise Lines International Association

  • Federal Executive Institute

  • National Association of College & University Food Service

  • Washington Teachers' Union

  • Society for Cardiovascular Angiography & Interventions

  • American Horse Council

  • Cosmetic Executive Women

  • Equal Employment Opportunity Commission

Publications

Top 5 Membership Recruitment Traps, LinkedIn

Should You Offer Unlimited PTO? ,

Associations Now Plus

Four Ways to Succeed With Direct Response Marketing,

Associations Now Daily News

Recognition

40 Under Forty Award Recipient, 2018 (Association Forum)
Tabbie Award, 2016
MarCom Award, 2014, 2015 & 2016
Top Nonprofit Award, 2019 & 2020 (GreatNonProfits.org)

OUR PARTNERS

Ashley Thorpe

Graphic Designer
Ashley Thorpe is a graphic and web designer working with medium to large businesses. From brand strategy, marketing assets, and web design to trade show booths and everything in between, her work exemplifies an appreciation for complete brand experiences.

Ryan Changcoco

Changcoco Consulting Group
Ryan is the founder and principal of the Changcoco Consulting Group. CCG provides consultative services on business growth, digital marketing, and product development. His organization focuses on small to mid-size groups across different industries, with a specialty in working with startups, societies, and associations.

Victoria Emmot

Graphic & Website Designer
Victoria is a graphic and web designer working with businesses both large and small. From branding, social media marketing, and web design to copywriting for newsletters and everything in between, she strives to bring every clients vision to reality.

Contact Us.

We’d love to hear from you.

steven@associationcmo.com